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it started with love

Since 1915, our mission has been to make people feel loved. It all started with Barnett & Shirley Helzberg.

our story

stunning jewelry to last a lifetime

After over a century of service, Helzberg Diamonds has grown to over 200 stores that started in the heartland of America. Through it all, our core values have stayed the same. We believe in people first, and it shines through in everything we do.

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ethical sourcing

Every piece we sell is an extension of our mission to make people feel loved. We support and practice ethical metals mining, and only sell conflict-free diamonds. Whether it’s made by us or designed by one of our incredible business partners, it’s made with love.

quality over everything

what makes helzberg special

customers first, always

You, our customer, lead our way.

quality over everything

Nothing more, nothing less.

The Diamond Room

See your diamond in remarkable ways.

commitment to community

Helzberg gives back every day.

community involvement

Helzberg Helps is a 501c3 organization made of dedicated volunteers and fundraising leaders. See how we supported the MakeAWish™ Foundation of America.

our philanthropy

join our team

There’s something extraordinary about being part of Helzberg Diamonds. It’s a place where success is shared, tradition is valued, and the customer guides our way.

explore careers

Helzberg Diamonds is a proud member of the Berkshire Hathaway family. At every level in our organization, you’re in good hands.


The American Gem Society is dedicated to consumer protection in the jewelry industry, and we’re a proud and long-standing member.