ONLINE EXCLUSIVE | $200 OFF $999.99+ $400 OFF $1999+ | USE CODE: CONGRATS *exclusions apply | | shop now


Light up their holiday with our biggest sparkle at the best prices of the season.

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Find dazzling gifts that keep on giving. We’re talking yuletide joy year-round.

LAB CREATED Blue & White Sapphire

$99.99 FOR ALL 3
$39.99 EACH

Reg. $99.99 Each

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over 18,000 5-star reviews!

“She could not have been happier with the ring. Thanks to Lauren at Helzberg for helping make her dreams come true.”
- Raul

“The most gorgeous ring I could have been given! It’s the perfect size for my hand and is so sparkly/shiny!”
- Holly

“All my family members and future in laws love it! I can’t wait to show her the ring in a couple weeks. Highly recommend!!”
- Brian

“My fiancé absolutely fell in love with this piece. She’s showered with compliments all the time. Looks even nicer in person.”
- Xavier

“Outstanding customer service and quality diamonds!!”
- Joseph

a little bit about lab grown

As the leaders in lab grown diamonds, we have the lowdown on these gorgeous stones that offer more sparkle for your spend.

Are all lab-grown diamonds created equal?

Just like natural diamonds, lab grown diamonds vary in quality depending on the 4Cs.

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lab vs. natural diamonds

When it comes to diamonds, you have a choice. Our experts break down the facts.

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talk to an expert!

From comparing your options to maximizing your budget, our associates are here to guide you through the process.

contact us

fa la lux gems

Radiate glam from head to mistletoe with gemstones in every color.

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make merry for your mr.

These shiny men’s styles are as classic as Father Christmas.

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evergreen accessories

We’re pine-ing for timeless 14K gold pieces: a fit for everyone on your list.

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We’ve set the bar high to ensure only the highest quality, ethically sourced diamonds make it into our hands and, ultimately, into yours.

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the gift that gives back

Spread love and give hope this holiday season. $7 from every sale of the I Am Loved Bear goes to Make-A-Wish to help transform the lives of children with critical illness.

make a difference

we believe in love.

Since our start in 1915, we have defined our company values by helping others feel loved through philanthropy, customer appreciation, and corporate responsibility.

read our story
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